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Tradition Eleven: Public Relations & Personal Anonymity

Posted on January 2, 2020January 17, 2022 by The Webservant

Tradition Eleven (Short): Our public relations policy is based on attraction rather than promotion; we need always maintain personal anonymity at the level of press, radio, television and films. (What about the Internet?)

Tradition Eleven (Long): Our relations with the general public should be characterized by personal anonymity. We think A.A. ought to avoid sensational advertising. Our names and pictures as A.A. members ought not be broadcast, filmed, or publicly printed. Our public relations should be guided by the principle of attraction rather than promotion. There is never a need to praise ourselves. We feel it better to let our friends recommend us.


Suggested Readings:

C.A. World Service Manual 2022 Edition p. 11

Traditionally, C.A. members have always taken care to preserve their anonymity at the public level: press, radio, television and films. We know from experience that many people with drug problems might hesitate to turn to C.A. for help if they thought their problems might be discussed publicly, even inadvertently, by others. Newcomers should be able to seek help with complete assurance that their identities will not be disclosed to anyone outside the Fellowship.

Cocaine Anonymous is grateful to all media for their assistance in strengthening and observing the Tradition of anonymity. Periodically, the C.A. World Service Office sends to all major media a letter describing the Traditions and asking their support in observing it.

A C.A. member may, for various reasons, “break anonymity” deliberately at the public level. Since that is a matter of individual choice and conscience, the Fellowship as a whole has no control over such deviations from Tradition. It is clear, however, that they do not have the approval of the group conscience of C.A. members.

AA, Twelve Steps and Twelve Traditions, P. 183

This, in brief, is the process by which A.A.’s Tradition Eleven was constructed. To us, however, it represents far more than a sound public relations policy. It is more than a denial of self-seeking. This Tradition is a constant and practical reminder that personal ambition has no place in A.A. In it, each member becomes an active guardian of our Fellowship.


Clarifying Questions and Answers:

Q: How should our relations with the general public be characterized? A: Personal anonymity.

Q: What should C.A. avoid? A: Sensational advertising.

Q: As C.A. members, how should our names and pictures be treated? A: Not broadcasted, filmed or publicly printed.

Q: What principle should guide our public relations? A: Attraction rather than promotion.

Q: What do we never need to do? A: Praise ourselves.

Q: If we don’t, who will? A: We let our friends recommend us.


Discussion Questions:

  • Are the qualities of my sobriety and recovery program attractive to other addicts?
  • Do I understand the importance of personal anonymity when dealing with the media? social media?

Since October 15, 2019

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About the C.A. Service Sponsorship Meeting

We’re an open meeting of Cocaine Anonymous. We meet virtually 6 to 8 times a year for the purpose of recruiting, educating and activating C.A. Trusted Servants to ensure continuous service to those who suffer from addiction. The C.A. Service Sponsorship Group presents service topics for study, discussion and practice of service sponsorship in Cocaine Anonymous at the Group, District, Area and World level of service.


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Cocaine Anonymous is a Fellowship of, by, and for addicts seeking recovery. Friends and Family of addicts should contact Co-Anon Family Groups, a Fellowship dedicated to their much different needs. Some of the items contained in these pages are published with permission of C.A. World Services, Inc., but this does not imply endorsement of this website by the C.A. World Service Conference or the C.A. World Service Office. The information provided within this website is intended to be a convenience for those who visit our website. Such inclusion does not constitute or imply endorsement by, or affiliation with, the Area or the Districts within. “Cocaine Anonymous World Service Conference Approved Literature. Copyright © 2022 Cocaine Anonymous World Services, Inc. “C.A.”, “Cocaine Anonymous” and the C.A. logo are registered trademarks of Cocaine Anonymous World Services, Inc. All rights reserved.” “In the spirit of Tradition Six, C.A. is not allied with any sect, denomination, politics, organization or institution. As such in the Area, District, Service Committees of Cocaine Anonymous and Cocaine Anonymous as a whole does not endorse and is not affiliated with or any of the companies and/or services offered on the site. Any links to external websites or services are only provided as a convenience to our members.”

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